Our Approach: Convert Prospects to Customers, and Customers to Fans
1. Reach/Attract
First, we reach your potential customers where they are.
Then, by identifying and addressing your potential customers’ needs and “pain points,” you attract them, and gain their attention.
2. Connect/Convert
By connecting, and then demonstrating how your product/service/business meets the prospect’s needs, you can convert them to a customer.
3. Grow the Relationship
The customer has an excellent experience at every point of contact with your business, while their needs are met, and “pain points” are remedied.
4. Repeat Customer/Promoter
They then become a repeat Customer, and a fan of and promoter for your business, because of the relationship, and excellent experience they have had as a customer.
Have you noticed?
What used to work in marketing isn’t as effective today.
The traditional advertising model – spending large amounts of money in an effort to capture the attention of a target market – is a dinosaur in today’s world. There seems to be an ever-increasing amount of advertising and media, all clamoring for our attention.
“Look here!” “Call us!” “Buy now!”
In fact, the very term “marketing” itself seems to be outdated.
Today, your potential customers are savvier, more informed, and expect more for their investment.
The strongest marketing strategy today is addressing your potential customers' "pain points."
And, it is also showing how these needs will be met by the experience they have as your customer.
Therefore, designing and creating a positive experience for your customers, both current and potential is necessary. This positive experience will create a snowball effect, resulting in increased good-will toward your brand, positive word-of-mouth “buzz,” more sales, and growth in repeat business.
The experience that your customers have with your business should be designed and optimized.
This means the experience that they have at every point of interaction with your business. This could include:
- Your web site.
- A customer service call.
- A phone call.
- A visit to your business.
A strong, positive customer experience means:
- Greater numbers of new customers.
- Increasing customer retention/repeat sales.
- Positively engaging customers with your business/brand.
- Growing positive word-of-mouth buzz.
Our Peoria marketing agency will build and create an optimized experience for your potential and current customers, and grow your relationship with them.
